Marketing Manager I Special Projects - Originals

Ruolo: <\/b>Marketing Manager<\/span><\/span>
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Unit: <\/span><\/span><\/b>Special Projects – Originals 
<\/span><\/span><\/span><\/span><\/span>Sede<\/span><\/span><\/b>: Milano, on site<\/span><\/span><\/span><\/span><\/span>
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IL RUOLO<\/span><\/span><\/b>
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Il\/La Marketing Manager supporta la funzione Marketing della divisione Originals, contribuendo a garantire:<\/span><\/span>
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• un posizionamento chiaro e coerente delle IP;<\/span><\/span>
  <\/span><\/li>
• strategie go\-to\-market efficaci e replicabili;<\/span><\/span>
  <\/span><\/li>
• coerenza visiva e narrativa delle campagne;<\/span><\/span>
  <\/span><\/li>
• crescita di ticketing, brand awareness e partnership commerciali;<\/span><\/span>
  <\/span>
  <\/li> <\/ul>

  È un ruolo chiave nella crescita del portfolio Originals, con responsabilità operative e strategiche, in collaborazione con la Direzione Originals.<\/span><\/span>
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   <\/span><\/span><\/b>
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  RESPONSABILITÀ CHIAVE<\/span><\/span><\/b>
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  1. Strategia e Governance Marketing<\/span><\/span><\/b>
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  • Supportare la definizione della strategia marketing globale per la divisione Originals.<\/span><\/span>
    <\/span><\/li>
  • Garantire coerenza narrativa, visual e di brand voice cross\-IP.<\/span><\/span>
    <\/span><\/li>
  • Contribuire alla definizione di framework e linee guida per:<\/span><\/span>
    <\/span><\/li>
    • media planning<\/span><\/span>
      <\/span><\/li>
    • content & campaign design<\/span><\/span>
      <\/span><\/li>
    • reporting e KPI<\/span><\/span>
      <\/span><\/li>
    • processi cross\-IP<\/span><\/span>
      <\/span><\/li> <\/ul> <\/ul>

       <\/span><\/span><\/b>
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      2. Go\-To\-Market delle IP<\/span><\/span><\/b>
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      • Supportare la definizione dei lanci globali e dei piani GTM delle IP.<\/span><\/span>
        <\/span><\/li>
      • Contribuire alla validazione delle strategie di positioning, audience design e segmentazione.<\/span><\/span>
        <\/span><\/li>
      • Coordinare e monitorare PR, media, influencer, digital ADV e partnership.<\/span><\/span>
        <\/span><\/li>
      • Garantire coerenza narrativa e continuità nella brand equity delle IP.<\/span><\/span>
        <\/span><\/li> <\/ul>

         <\/span><\/span><\/b>
        <\/span><\/p>

        3. Performance & Analytics<\/span><\/span><\/b>
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        • Collaborare alla definizione dei KPI globali e per IP:<\/span><\/span>
          <\/span><\/li>
          • ticket sales & occupancy<\/span><\/span>
            <\/span><\/li>
          • CPL \/ CPA<\/span><\/span>
            <\/span><\/li>
          • media ROI<\/span><\/span>
            <\/span><\/li>
          • pacing & conversion<\/span><\/span>
            <\/span><\/li> <\/ul>
          • Gestire dashboard di performance comparabili cross\-IP.<\/span><\/span>
            <\/span><\/li>
          • Monitorare e ottimizzare i budget marketing, garantendo efficienza e controllo costi.<\/span><\/span>
            <\/span><\/li> <\/ul>

             <\/span><\/span><\/b>
            <\/span><\/p>

            4. Brand Partnerships & Media Relations<\/span><\/span><\/b>
            <\/span><\/p>

            • Supportare i Sales Director ITA\/FRA nelle attivazioni commerciali.<\/span><\/span>
              <\/span><\/li>
            • Contribuire alla definizione delle linee guida per partnership media e co\-marketing.<\/span><\/span>
              <\/span><\/li>
            • Valutare opportunità di brand\-integration in collaborazione con partner esterni.<\/span><\/span>
              <\/span><\/li> <\/ul>

               <\/span><\/span><\/b>
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              6. Stakeholder Management<\/span><\/span><\/b>
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              • Garantire un allineamento costante con:<\/span><\/span>
                <\/span><\/li>
                • GM Originals<\/span><\/span>
                  <\/span><\/li>
                • Sales Directors<\/span><\/span>
                  <\/span><\/li>
                • Creative\/Format Director<\/span><\/span>
                  <\/span><\/li>
                • Head of Production<\/span><\/span>
                  <\/span><\/li>
                • Finance & Board (reportistica sintetica su performance e forecast)<\/span><\/span>
                  <\/span><\/li> <\/ul> <\/ul>

                   <\/span><\/span><\/b>
                  <\/span><\/p>

                  KPI PRINCIPALI<\/span><\/span><\/b>
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                  • Occupancy & pacing delle IP<\/span><\/span>
                    <\/span><\/li>
                  • ROI delle campagne<\/span><\/span>
                    <\/span><\/li>
                  • CPL \/ CPA \/ conversion rate<\/span><\/span>
                    <\/span><\/li>
                  • Media reach & engagement<\/span><\/span>
                    <\/span><\/li>
                  • Efficienza di budget vs ticket performance<\/span><\/span>
                    <\/span><\/li>
                  • Time\-to\-market & time\-to\-peak<\/span><\/span>
                    <\/span><\/li>
                  • Coerenza brand cross\-IP<\/span><\/span>
                    <\/span><\/li>
                  • Contributo al revenue (B2C + partnerships)<\/span><\/span>
                    <\/span><\/li> <\/ul>
                    
                    <\/div><\/span>
                    

                    Requirements<\/h3>

                    SENIORITY & BACKGROUND<\/span><\/span><\/span><\/b>
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                    6–10 anni nel settore:<\/span><\/span><\/span><\/b>
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                    • entertainment \/ live experiences \/ theatre<\/span><\/span><\/span>
                      <\/span><\/li>
                    • media & content marketing<\/span><\/span><\/span>
                      <\/span><\/li>
                    • culture & arts marketing<\/span><\/span><\/span>
                      <\/span><\/li>
                    • consumer brand marketing<\/span><\/span><\/span>
                      <\/span><\/li> <\/ul>

                      È preferibile esperienza internazionale (EU o almeno uno tra Francia\/Italia\/USA).<\/span><\/span><\/span>
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                       <\/span><\/span><\/span><\/b>
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                      COMPETENZE CHIAVE<\/span><\/span><\/span><\/b>
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                      Strategiche<\/span><\/span><\/span>
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                      • Brand strategy & positioning<\/span><\/span><\/span>
                        <\/span><\/li>
                      • Campaign planning<\/span><\/span><\/span>
                        <\/span><\/li>
                      • Storytelling & content strategy<\/span><\/span><\/span>
                        <\/span><\/li>
                      • Supporto a launch & go\-to\-market<\/span><\/span><\/span>
                        <\/span><\/li>
                      • Conoscenza delle leve di pricing & revenue<\/span><\/span><\/span>
                        <\/span><\/li> <\/ul>

                        Manageriali \/ Cross\-Functional<\/span><\/span><\/span>
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                        • Gestione progetti complessi<\/span><\/span><\/span>
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                        • Lavoro cross\-team<\/span><\/span><\/span>
                          <\/span><\/li>
                        • Supervisione operativa e coordinamento<\/span><\/span><\/span>
                          <\/span><\/li>
                        • Allineamento stakeholder<\/span><\/span><\/span>
                          <\/span><\/li> <\/ul>

                          Tecniche<\/span><\/span><\/span>
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                          • Media planning (digital + offline)<\/span><\/span><\/span>
                            <\/span><\/li>
                          • Paid social, search, programmatic<\/span><\/span><\/span>
                            <\/span><\/li>
                          • CRM & audience segmentation<\/span><\/span><\/span>
                            <\/span><\/li>
                          • Reporting & attribution<\/span><\/span><\/span>
                            <\/span><\/li>
                          • Partnership & co\-marketing<\/span><\/span><\/span>
                            <\/span><\/li>
                          • Ottima conoscenza della lingua italiana e inglese, francese e spagnolo sono un plus<\/span><\/span><\/span>
                            <\/span><\/li> <\/ul>
                            
                            <\/div><\/span>
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